Creating the future of e-commerce
The Ecommerce Innovation Alliance (EIA) is dedicated to creating a more predictable and fair legal environment for the ecommerce industry.
ECOMMERCE INNOVATION ALLIANCE
The voice of ecommerce
The Ecommerce Innovation Alliance (EIA) is a nonprofit trade association dedicated to bringing the e-commerce industry together to advocate for common sense policies that strengthen the e-commerce ecosystem while protecting consumer privacy.
EXPERTISE
EIA’s leadership team brings decades of experience in ecommerce policy and regulation together. We educate members about best practices and compliance solutions in evolving areas like state and federal telemarketing laws, AI regulations, ADA website compliance, data privacy, and consumer protection.
Advocacy
EIA represents our members’ shared interests in the legislative and regulatory arenas. We educate policymakers on the real-world impact of laws and regulations. We are consistently striving for a fair balance that protects consumers while also allowing ecommerce brands to thrive.
Connection
EIA recognizes the strength of the ecommerce ecosystem lies in its collective spirit. We foster collaboration, knowledge sharing, and advocacy for all members, regardless of size. We bring together diverse perspectives and expertise, identifying shared challenges and opportunities.
Recent News and Blog Posts
California’s New Cybersecurity Audit Mandate: Why Ecommerce Businesses Need to Pay Attention Today
If your ecommerce business processes significant volumes of consumer data in California, a new regulation now on the books may soon require you to conduct — and formally certify — an annual cybersecurity audit. The requirement, finalized under the California Consumer Privacy Act (CCPA) and approved by the California Office of Administrative Law in September 2025, took effect on January 1, 2026, and represents one of the most prescriptive cybersecurity accountability measures any U.S. state has imposed to date.
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65 TCPA Lawsuits, One Destroyed Computer, and a Federal Judge Who Had Enough
A Missouri federal court’s devastating 26-page sanctions order in Human v. Fisher Investments offers a rare, detailed look at the predatory litigation model that has become a growing threat to legitimate businesses — including ecommerce merchants. Last week, Judge Matthew T. Schelp of the U.S. District Court for the Eastern District of Missouri issued one of the most striking TCPA sanctions orders in recent memory
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Minnesota’s Privacy Law Moves Into Enforcement and Raises New Stakes for Businesses
The Minnesota Consumer Data Privacy Act (MCDPA) has entered a new phase and for ecommerce businesses, the stakes just got higher. While the law took effect in July 2025, it included a provision requiring companies be given 30-day cure to fix compliance issues before facing enforcement by the state. The requirement to provide a grace period expired on January 31, 2026. Now, violations can trigger immediate enforcement risk.
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When Is a Text a “Call”? Courts Remain Split and Ecommerce Businesses Are Caught in the Middle
The legal landscape around SMS marketing is becoming more complex and more consequential for ecommerce businesses. A recent Illinois federal court decision in Rabbitt v. Rohrman Midwest Motors adds new momentum to a growing divide among courts: whether a text message qualifies as a “call” under the Telephone Consumer Protection Act (TCPA). In Rabbitt v. Rohrman, the court concluded that it can. This brings SMS messages within the scope of the TCPA’s Do Not Call (DNC) rules.
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Member Testimonials
“The EIA does not just talk about the issues; they deliver tangible results. Helping to stop burdensome new regulation on the use of AI and the passage of Virginia SB 1339 are concrete examples of their effectiveness. By joining the EIA, you’re investing in an organization with a proven track record of securing victories that directly benefit e-commerce businesses.”
“As an e-commerce business, we need our voice to be heard by policymakers. The EIA provides a platform for the industry to come together and advocate for common-sense policies that foster innovation and job growth here in the U.S.. The Ecommerce Innovation Alliance ensures that our collective concerns are brought to the attention of those who are making the rules.”
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Take a deep dive into current ecommerce issues
Read more about current industry topics and navigating ongoing challenges faced by e-commerce businesses. Learn how the EIA is fighting to help our members.