EIA Engages with FCC on Key Issues Regarding AI
EIA is committed to fostering a regulatory environment that encourages innovation and growth within the ecommerce sector. As part of this commitment, the EIA recently participated in two meetings with the FCC to discuss proposed rules that would require ecommerce companies to potentially gain new consent from existing subscribers to continue to use AI tools to send marketing SMS and or use AI-generated voices.
EIA Leads Opposition to FCC's AI-Generated Text Messaging Proposal
The Ecommerce Innovation Alliance (EIA) has been a vocal critic of the Federal Communications Commission's (FCC) proposed rulemaking concerning "AI-generated calls," which would impose new consent requirements for ecommerce companies using AI to improve the text messages they send to their subscribers. In its Reply Comments, filed with the FCC last week, EIA reiterated its stance, arguing that the proposed definition is overly broad, lacks a legal basis for regulating text message marketing, and risks stifling innovation within the ecommerce industry.
EIA Files Comments with FCC to Protect Ecommerce SMS Strategies and Use of AI Tools
The Ecommerce Innovation Alliance (EIA) filed comments with the Federal Communications Commission (FCC) in response to the agency’s recent Notice of Proposed Rulemaking (NPRM) regarding the use of Artificial Intelligence (AI) in text message marketing. This critical filing underscores EIA’s commitment to safeguarding the value that ecommerce businesses have built in their SMS marketing lists and defending their ability to use cutting-edge AI tools to drive personalization at scale.
FCC Chairwoman Seeks to Regulate E-commerce Use of AI
Last week, Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel released a draft of a Notice of Proposed Rulemaking (NPRM). If adopted, this NPRM would initiate a formal rulemaking process that could lead to regulations concerning the use of AI by marketers in automated calls and text messages.
State Legislative Roundup for June 2024
As many state legislative sessions for 2024 have reached their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
State Legislative Roundup for March 25, 2024
As state legislative sessions for 2024 grind on and some reach their end, we continue to provide our periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
Washington State Adopts Legislation to Create New AI Task Force
Washington State is taking a proactive approach to navigating the evolving world of AI by establishing an Artificial Intelligence Task Force. This 19-member committee, supported by the Attorney General's Office, will delve into key areas like public policy implications, high-risk applications, and potential civil liberty concerns related to AI use.
FCC Hypes New AI Voice Order
The FCC released a Declaratory Ruling on February 8, 2024 that requires companies using AI-generated voices in marketing phone calls to have prior express written consent from the recipient of the call.
The R U REAL Act: Regulating AI in Mobile Marketing
Congresswoman Jan Schakowsky (D. Ill.), the Democrat’s Chief Deputy Whip and Ranking Member of the House Innovation, Data, and Commerce Subcommittee, has introduced the "Restrictions on Utilizing Realistic Electronic Artificial Language Act" (“R U REAL Act”) that, if adopted, would regulate the use of Artificial Intelligence (AI) in telemarketing calls and text messages.