Championing Responsible Mobile Marketing: To promote best practices and ethical standards in mobile marketing, driving consumer trust and industry-wide adoption of responsible, opt-in-based engagement strategies.

Advocating for a More Uniform and Business-Friendly Policy Landscape: To influence public policy and regulations concerning mobile marketing, securing a legal framework that fosters innovation, protects consumer rights, and minimizes frivolous litigation.

Educating and Empowering Members: To provide essential resources, training, and support to our members, equipping them with the knowledge and tools they need to thrive in the evolving mobile marketing landscape.

Fostering Collaboration and Shared Success: To create a vibrant community where members can connect, share insights, and work together to advance the future of mobile marketing for the benefit of all stakeholders.

Combating Abusive Litigation: To advocate for legal reforms and educate both businesses and consumers to reduce the prevalence of wasteful and predatory litigation tactics within the mobile marketing industry.