![EcMA Seeks Balance in FCC Regulations](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1710718073751-O00D1NRHPMXGBJ3JG6OB/image-asset.jpeg)
EcMA Seeks Balance in FCC Regulations
![EcMA Applauds West Virginia Senate Judiciary Committee’s Decision Not to Adopt Flawed Mini-TCPA](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1710520196307-YAMUHF26F6H5GQGSL7RX/U.S._Route_60_Charleston%252C_WV_%252824144490219%2529.jpg)
EcMA Applauds West Virginia Senate Judiciary Committee’s Decision Not to Adopt Flawed Mini-TCPA
The EcMA celebrates West Virginia senators rejecting House Bill 5251 and Senate Bill 500, a flawed mini-TCPA that could have led to a flood of frivolous litigation in The Mountain State.
![Washington State Adopts Legislation to Create New AI Task Force](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1710195121991-5JTWF0MAWTC7MP7WMHDX/image-asset.jpeg)
Washington State Adopts Legislation to Create New AI Task Force
Washington State is taking a proactive approach to navigating the evolving world of AI by establishing an Artificial Intelligence Task Force. This 19-member committee, supported by the Attorney General's Office, will delve into key areas like public policy implications, high-risk applications, and potential civil liberty concerns related to AI use.
![State Legislative Roundup for March 8, 2024](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1709935432293-UB16WOL1AMEED3LWV4GM/joey-csunyo-NwGMe-NuDm0-unsplash.jpg)
State Legislative Roundup for March 8, 2024
Continuing our series of legislative updates, we're back with the latest on bills impacting ecommerce marketing across various states.
![FCC Adopts New TCPA Rules Expanding Consumer Consent Revocation Mandates](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1709219309147-YPE3OXSJHNJFPOXAOYU9/image-asset.jpeg)
FCC Adopts New TCPA Rules Expanding Consumer Consent Revocation Mandates
The FCC has adopted a Report and Order imposing a number of new TCPA caller and sender compliance obligations in connection with consumer revocation requests, which are applicable to calls and text messages that otherwise require consent under the TCPA and the FCC’s rules. The new rules apply to various categories of calls and text messages to mobile numbers as well as to an array of calls to residential lines for which consent is required.
![State Legislative Roundup for Thursday, Feb 22, 2024](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1708628872008-KV1IHZWS7FDYXRVIGIPJ/image-asset.jpeg)
State Legislative Roundup for Thursday, Feb 22, 2024
With most state legislative sessions actively underway, we provide the latest installment of our periodic roundup of bills that we are monitoring.
![State Legislative Roundup for Thursday, Feb 15, 2024](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1708039820275-M6ZY4Y62IHN53XANDUA7/joshua-coleman-Pef6Lt29gqM-unsplash.jpg)
State Legislative Roundup for Thursday, Feb 15, 2024
With most state legislative sessions actively underway, we are providing a periodic roundup of bills under active consideration in the states that we are monitoring because they could have an impact on the ecommerce marketing landscape.
![FCC Hypes New AI Voice Order](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1707694166659-IVEF9DBB745OQ9TWG0DC/image-asset.jpeg)
FCC Hypes New AI Voice Order
The FCC released a Declaratory Ruling on February 8, 2024 that requires companies using AI-generated voices in marketing phone calls to have prior express written consent from the recipient of the call.
![The R U REAL Act: Regulating AI in Mobile Marketing](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1708031444341-UJVLUONZ2XZ2LPVK0VTR/image-asset.jpeg)
The R U REAL Act: Regulating AI in Mobile Marketing
Congresswoman Jan Schakowsky (D. Ill.), the Democrat’s Chief Deputy Whip and Ranking Member of the House Innovation, Data, and Commerce Subcommittee, has introduced the "Restrictions on Utilizing Realistic Electronic Artificial Language Act" (“R U REAL Act”) that, if adopted, would regulate the use of Artificial Intelligence (AI) in telemarketing calls and text messages.
![Pallone Proposes TCPA Amendments to Overrule Supreme Court](https://images.squarespace-cdn.com/content/v1/65ba7217918bfc3b02f5e0f8/1707697243692-WHA00JAJEJJ5LRQVY9KX/image-asset.jpeg)
Pallone Proposes TCPA Amendments to Overrule Supreme Court
A recent proposal by Congressman Frank Pallone, Jr. (NJ-06) has stirred concern among some within our industry. According to Pallone’s press release, the legislation is intended “to protect consumers from the bombardment of dangerous and unwanted calls and texts” and, to do so, Pallone’s Do Not Disturb Act would overrule the Supreme Court’s decision in Facebook, Inc. v. Duguid.